social wifiSocial WiFi can generate a high-level of engagement from guests who will promote you to their friends and family.

WiFi has become something of a boom with many on-site service-based businesses. Hotels and airports being the most obvious. Hotspots are used by bars, restaurants and coffee shops to bring in more customers and keep them there longer in the hope they might buy that extra cup of coffee or glass of wine.

However, that is just a fraction of WiFi’s potential because businesses are catching on quickly to the idea that offering free WiFi to their customers gives them the opportunity to make offers and promotions like never before.

It’s done by incorporating social media networks such as Facebook, Twitter and Google+ into the log on page of the business WiFi system; hence the term “Social WiFi.”

This is how Social WiFi exponentially magnifies your social media marketing campaign generating a high-level of engagement from guests, customers and clients who then promote you to their friends and family.

So how is this done…?

It’s done by making your establishment a Hotspot where guests, customers and patrons can access free WiFi within the range of your business. It’s similar to the old “open access” Internet that had no password requirement.

Instead, they can find the name of your hotel, restaurant or business on the list of available networks on their device. Once they access they are shown a Splash Page (similar to a webpage) that will allow access to the Internet via their social media profile.

This is where it becomes exciting because on entering they will have automatically “Liked” your Facebook Page or “Followed” you on Twitter and left your predetermined message of the day on their social media profile. This message can be changed daily so if for example you have regular daily guests, customers or patrons visiting, they are not seeing the same message repetitively.

The 3 Stages of Engagement:

1. The Splash Page:

Depending upon which service you choose, these pages are customisable which means branding with your logos etc, you can place banner ads or offers such as “50% Off” or “2 for 1” deals. You could even place affiliate banners for other similar products or services, especially if you knew your ideal customer’s habits.

2. A Social Media Connection:

Once the customer has accessed via social media the connection has been made to you social media business page. this enable you to interact, message and promote offers directly into their Feed even if the person is visiting your site at that moment.

3. Messaging Your Customers Profile Page:

The second your customer accesses your Hotspot your predetermined message goes directly on his profile page update/status – a position where only the person himself is allowed to post. This will show on the Feeds of his connections. An invaluable media to get your message to both the customer and his/her connections about your hotel, restaurant or coffee shop. The message can also be a coupon offer to entice your customers connections to become customers too.

To set up a Hotspot with a Splash Page fully customised to your hotel, restaurant or coffee shop branding, email: paul.f@how-to-digitals.com

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